Pantone Games: Analysing Affective Mobile Game Design

Pantone Games explores affective game design in casual mobile games.

Game designers engage users through “intense emotional interactions and experiences” (Khong & Thwaites, 2012). The overarching analytical framework used in Pantone Games to explore affective game design is the uses and gratifications model from the University of Hong Kong in understanding the role of emotions in player immersion which are driven by mobility, entertainment, achievement and relaxation (Chen & Leung, 2016).

In comparison to console and PC games, mobile games are easier to play and less time consuming, they facilitate social interaction and are inherently entertaining and casual (Chen & Leung, 2016).

Gif inspired by Dots, the iPhone game by Ben Gillin on Dribbble
Ben Gillan on Dribble

Cheng and Leung’s uses and gratifications theory assumes the following about a players relationship with a game based on ‘Media Uses and Effects: A Uses and Gratifications Perspective’ by A.M Rubin in 1994:

  1. Media selection and use is goal-directed, purposive, and motivated;
  2. People take the initiative in selecting and using communication
    vehicles to satisfy felt needs or desires;
  3. A host of social and psychological factors mediate people’s communication behaviour;
  4. media compete with other forms of communication for selection, attention, and use to gratify our needs or want
  5. People are typically more influential than the media in the relationship

The mobile games I have been analysing on the Pantone Games Instagram page all have mobility, entertainment, achievement and relaxation in common.

In order to demonstrate this analytical framework more in depth on a case study, I analysed affective game design in Candy Crush Saga in the following YouTube video. I would like to make more of these videos on different case studies in the future.

Follow Pantone Games on Instagram and subscribe to the YouTube channel for more!

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