Pantone Games Beta BCM215

Pantone Games initially set out to investigate the use of colour in mobile game design. As the project has evolved, I have become more interested in understanding the process of game design itself, rather than just the colour of the final product.

Game developers have been described as being at the “coal-face of the game industry.” (Hinton, 2009, pp.42). Game development varies significantly across studios and where there used to be a game design document (GDD) capturing the process, innovations in game design including “Unreal Engine and Unity have made software design more efficient, allowing for rapid prototyping” and consequently reducing the necessity for a GDD (Colby & Schultz Colby, 2019, pp.7).

Mobile Game Player GIF by ReadyGames - Find & Share on GIPHY
Gif by Ready Games

On Instagram, I create a whole bank of draft posts with the pictures and captions ready to go and then I go back in and post them later. I would love to try out a scheduling app such as Hootsuite to post on a routine schedule to increase engagement. Using hashtags on Instagram have been very valuable for Pantone Games engagement growth. I have a core set that I use for every post in my notes app and then I add on more specific hashtags relevant to the individual post.

I have drafted some concepts that I intend to create soon for Pantone Games YouTube. The videos will be around 2 and a half minutes with the content being an exploration of mobile games and their design, as well as research into the process of the creative studio who developed it.

I am excited to get more feedback and further iterate this project.

16 thoughts on “Pantone Games Beta BCM215”

  1. I am very happy to continue to follow this project. I really like your continued expansion and development in your research, because this project has always been an unknown field before I paid attention to it. I like the process of making your palette. It looks very relaxing and comfortable at first glance. I think you can select simple levels, general levels, and difficult levels in these games separately, and then use the palette to study the color changes from simple to complex levels. I think maybe we can also experience the emotional impact of players and some special effects. This is a blog about the connection between color and level design. If you are interested, you can read it.,to%20nail%20your%20color%20schemes.


  2. hi Josephine! It was really interesting seeing how much iteration your project has gone through since the pitch. I also found that after actually starting my work, then hitting a little bit of a stump, I had a clearer intended direction and ways I wanted to build upon my original concept like yourself.

    The game design process would be a great project focus to work on, with there being an abundance of ways developers formulate their approach. Similar to your mention of the game design document being on paper, the paper ‘Game sketching: Exploring approaches to research-creation for games’ by Emma Wescott says that this “enables the maker to explore both ‘how’ and ‘what’ they wish to make before moving on to prototyping” ( The process is actually really interesting because normally we think that the best way to learn is to do – but this highlights the need for comprehensive planning and thoughtful consideration before making anything.

    Something I think that wasn’t mentioned enough was your critical analysis framework. What elements are you going to focus on to help you analyse this topic? I think modality would be a really suitable facet of your framework as how the intended modes of play would greatly influence the game design process. Pulling from the moodle content, Chris & Teds paper ‘Histories of Internet Games and Play: Space, Technique and Modality’ under the week 6 section would be a great resource for modality and is actually something I used to help create my own framework.

    The process of iteration in your project was documented so clearly in your post, it will be great to see where it takes you!

    Liked by 1 person

    1. Thank you so much for the feedback Paige! I definitely struggled with finding a strong academic framework as my ideas for the central focus of my DA were sort of shifting but I will definitely look over that reading again for assistance. I really appreciate it!


  3. Hi Josephine! Your colour palette posts are quite cool, but I’m extra interested in where you’re going with your look into the game design process as relating to colour use. This does seem like a particularly difficult topic to gain developer insights. If you’re not able to get enough information on that front, you may need to slightly shift your focus.

    I know you mentioned that you weren’t able to find many academic sources on colour in video games, but there are plenty of non-academic sources that can help provide some insights and I don’t think you should discount them! I’m leaving a couple of links below which, while they aren’t directly about the process for any particular game, they could help provide you with some insight on why certain choices are made more generally. These links all include information on how colour is used to communicate information, emotion, and mood to a player. The first couple of minutes of the third link talks about typical colour associations within games and why these associations exist, before focusing entirely on the colour purple (I’d personally take some of it with a grain of salt, but I don’t think the findings are entirely unfounded). These aren’t specifically for mobile games, but I imagine the principles are much the same. Hopefully you’ll find at least one of these helpful!

    Also, since you’re switching to video content, what’s your planned project/posting schedule going to be? Video editing is more time-consuming than image editing, so you won’t be able to get content out at the same rate as you did the Instagram posts, which is something to keep in mind. Personally, factoring in research and video creation, I’d estimate you could get out maybe two decent quality 2-minute videos before the end of semester.

    Liked by 1 person

  4. Hey Josephine I am excited to see more of your new direction for this project, and I am interested to see more posts about the design studios behind the games. When you were discussing the game design document I found a source that I think may help with your analysis. “The Impact of Visual Properties on Player Habits and Game Sessions” ( ) combines your previous research on colour and why colours affect us differently with how our brain processes game visuals. This paper discussed Candy Crush as a “high intensive” experience, as the bright contrasting colours constantly signals the player to look for an item, but this is also important information for a designer as it incorporates player reflexes and retention. I think this angle would be interesting to explore in your analysis as you may be able to research designers intentions (specifically subconscious effects on the player), and how these choices can trigger us as players.
    I really like the direction your Instagram account is heading in. An interesting format you could consider would be TikTok or Instagram Reels, as I think this would be a cool format to show off photos of game design studios. This TikTok about architecture ( ) is a good example of how that could look, just like starting the video off with the game then flashing through photos of their design studio.
    I am excited to see more of your DA as you have already progressed your idea so much, so seeing more of your investigation will be great.


  5. Hi Josephine! This is guaranteed to be the most unique DA I have stumbled upon as you have create a niche market, that caters towards a very specific audience on Instagram. Your idea is a great tool in allowing those to understand the reasoning behind colouring in certain games, and it is great to see you have established a foundation from some of the lectures in the subject. These will ultimately adhere to building a framework that allows you to gain more of an insight into the decisions made by developers and designers, also mentioning what differentiates them. In this case, I would focus more on the designer elements as developer is purely based on coding rather than aesthetic aspects of a game, which is what you are investigating. In terms of your Instagram account. I am loving the effort you are putting into creating content, especially on different platforms and then posting a finished product online. The use of hashtags are also fantastic! I would suggest possibly asking questions in the captions, that way the audience feels the need to voice their opinion, inevitably granting you a sense of community and engagement. One last suggestion, and I will link it below is using the app, An instagram scheduling site that will adhere to gaining some consistency in your posts, that way you are able to experience more consistent engagement, leaving followers satisfied.


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