BCM215 Digital Artefact Pitch: Pantone Games

As a novice game player, I wanted to combine game media texts with my other areas of interest to find a project I really loved.

I have a keen interest in graphic design and a good base level of skills having enjoyed studying VCD101 (Introduction to Visual Foundation) and VCD102 (Interaction Design Fundamentals) last year. In Interaction Design Fundamentals we did a whole unit on UI Design which is concerned with the interactive relationship between the user and the information system. Our project for class was to design a website for a new brand using Adobe XD. Therefore, I feel as though I have a valuable perspective to critically analyse the UI design of mobile games.

Mobile games are a prominent game media text because “accessibility is the highest it’s ever been as barriers to entry are virtually non-existent” (Tech Crunch). As discussed in my pitch I’ll be using free to access mobile games to increase relevance to the audience. Academic research supports that games are a “complex interactive experience” which can be “approached using the discourse of game aesthetics” (Seif et. al, 2006, pp.1).

There is plenty of opportunity in my project for interaction with my audience. I plan to take requests from followers for games that they would be interested in me exploring and researching.

Gaming open GIF - Find on GIFER

The mobile game industry is projected to “generate revenues of $95.4 billion in 2022 and account for almost half of the entire games market” (Newzoo, 2019). Through critically analysing the colour choice in mobile games I will gain an insight into why mobile games are so popular with users.


Kaplan, O., 2019. Mobile Gaming Is A $68.5 Billion Global Business, And Investors Are Buying In. [online] TechCrunch. Available at: <https://techcrunch.com/2019/08/22/mobile-gaming-mints-money/> [Accessed 1 September 2020].

Seif El-Nasr, M., Niedenthal,, S., Kenz, I., Almeida, P. and Zupko, J., 2006. Dynamic Lighting for Tension in Games. Game Studies Journal, [online] 7(1), p.1. Available at: <http://summit.sfu.ca/item/13> [Accessed 3 September 2020].

Wijman, T., 2019. The Global Games Market Will Generate $152.1 Billion In 2019 As The U.S. Overtakes China As The Biggest Market | Newzoo. [online] Newzoo. Available at: <https://newzoo.com/insights/articles/the-global-games-market-will-generate-152-1-billion-in-2019-as-the-u-s-overtakes-china-as-the-biggest-market/> [Accessed 2 September 2020].

15 thoughts on “BCM215 Digital Artefact Pitch: Pantone Games”

  1. I love your project very much, and if I didn’t watch your video, I never thought that the game would be associated with color. I have played the game 2048. At the time, I just thought the game was very interesting. But I didn’t think of that the larger the number, the darker the square. I found an article about analyzing people’s feelings about colors, such as blue can make people feel relaxed. This article also mentioned the psychology of color to game design, such as men respond to differently to certain colors than women. Teenagers respond differently than adults. The saturation and contrast of colors also have an important impact on designing games. I think that if a puzzle game or a colorful game is accompanied by soothing music, it will simply let people get the greatest relaxation in this game. I saw your account on Instagram. I think it’s great! The design is clear. Each picture is connected together to give people a very comfortable feeling. Love your project very much and look forward to more design pictures!


  2. Hey Josephine, Your pitch is absolutely stunning to watch and increased my intrigue. Inception! because colour’s effects on consumers is your entire field of observation. I think connecting a Freudian theory to your research would be very beneficial, check back with lecture 2 where Freud’s “psychoanalysis” is explored. This project is very much an investigation into the psyche of players, exploring which colours have positive effects and how that is potentially tied to the games popularity.
    I think the puzzle application polysphere is worth looking into! It is very much a colour, image reliant game and currently it is sitting in the top charts.
    You hear quite frequently that puzzle games are quite therapeutic and soothing for people who may have anxiety or other conditions. If you decide to explore this aspect of puzzle games you should definitely use this article I found. It’s titled “The Effects of Coloring on Anxiety, Mood, and Perseverance” by Judy Eaton and Christine Tieber. This could be a great angle to your research!

    Can’t wait to see what you come up with!
    – Charlea


  3. Hi Josephine! I think your pitch idea is so unique, and clearly is something you are already interested in – which will be a huge plus for you when working on it. The fact that you have done some testing, not only with visuals but with audiences outside of our subject cohort is a really strong indicator that you are thinking ahead for the social utility and the audience for your DA.
    Colour psychology is a really cool topic and isn’t something I would have interlinked with gaming before doing this subject. Colours and graphics go hand-in-hand with each other and can help improve the gamers experience, which is the area I am researching in my digital artefact (https://paigesutton.home.blog/2020/09/04/digital-artefact-pitch-2/).

    In this 2013 study published by Hindawi, ‘How Color Properties Can Be Used To Elicit Emotions in Video Games’ (https://www.hindawi.com/journals/ijcgt/2016/5182768/), they explore how hue, saturation and lightness can affect the player’s emotions. I personally found this study useful as they differentiate the impact of standard colours and those perceived on a screen. There are some very insightful colour diagrams that would be super suitable for your project!

    I really like that you have focused on mobile games, there are even some examples I could recognise as a non-gamer. The colour rendering in handheld devices, like a mobile, is actually something that could be useful to understand as the medium (mobile) can change the perception of the colours. This paper, ‘Worldwide Uniformity of Color Reproduction in Handheld Video-Game Consoles and Applications’ looks at the possible variances between colour reproduction characteristics of handheld devices and users’ vision (https://ieeexplore.ieee.org/document/6176016) – can be accessed by the library.

    This was a really strong pitch with a clear idea, approach and aesthetics. I am really intrigued to see how Pantone Games progresses!


  4. Hey Josephine this is such an interesting concept! This idea is so aesthetically pleasing and works so well with your areas of expertise. When researching your topic I came across an indie game called “Gris” which uses colour as the main feature of the game and is almost like a playable movie since the animations are so incredible. This article about the game “50 Shades of Gris” (https://www.mcvuk.com/development-news/50-shades-of-gris-how-nomada-studio-created-a-game-that-evolves-visually-not-only-mechanically/ ) describes how the player is able to progress through the game not only mechanically but visually, through the use of colour. Exploring this aspect of colour in games might be interesting to add to your DA. Such as the use of colour progression throughout a video game, almost as a visual example of how colour was used to drive the video game storyline. This case “The Use of Color in the Game Journey”(https://www.diva-portal.org/smash/get/diva2:785006/FULLTEXT01.pdf ) came to the conclusion that the colour script evolving throughout the game works as a metaphor for how the story progresses. So by shifting the hue, value, saturation and temperature the developers are able to elicit different emotions from the player. So although your DA may be focusing more on puzzle games I think it would be interesting to consider exploring the colour storyline of games. Mobiles are becoming more advanced in the area of storyline games so games like Gris that are available on smartphones may be interesting to look into (here are some more storyline video games available on mobile https://www.phonearena.com/news/Best-story-adventure-games-Android-iOS_id123847 ) Game designers make very deliberate choices when choosing games colour pallets, as you addressed in the study conducted from the impact of the colour red and yellow. So I think it would be interesting for you later research to include any notes or interviews from developers explaining their choice, this would provide great context and background to the games and their developments.
    I am really excited to see more of your DA because seeing those little colour palettes is just so satisfying! Good stuff Josephine


  5. Your DA idea is super interesting! Your pitch was clear in the direction you want to take your DA and has me really interested. It really brings to view the use of colour in games and the potential psychological response the creators of these games want their players to feel.

    The use of Instagram for your DA is quite clever to depict the colour palettes of different games as it provides a very pleasing aesthetic. I think your page compliments your Digital artefact quite well as your focusing on colour psychology and everybody loves an aesthetically pleasing Instagram page!

    I really suggest this article I came across ‘Colour psychology principles in adventure games to enhance the sense of Immersion’ which emphasised how colour can intensify or impair the emotions of players. They also went on to explain how the visual perception is a powerful and attractive aspect of interactions in games. I find this statement quite true as I am someone who is more likely to play a game if the visuals and colours really standout. From their the results confirmed that regarding colour psychology principles not only improves the sense of immersion but also affects the performance and behaviour of players.

    I’m excited to see your DA develop!

    Link to article: https://ey9ff7jb6l-search-serialssolutions-com.ezproxy.uow.edu.au/?genre=article&ID=doi:10.1016/j.entcom.2019.100298&issn=18759521&title=Entertainment%20Computing&volume=30&issue=&date=20190501&atitle=Regarding%20color%20psychology%20principles%20in%20adventure%20games%20to%20enhance%20the%20sense%20of%20immersion&spage=100298&pages=100298-100298&sid=EBSCO:ScienceDirect&au=Roohi,%20Samad


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s